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Chromium is at the heart of a biologically active complex called Glucose Tolerance Factor or "GTF," which is responsible for supporting the action of insulin in the body. Chromium helps insulin metabolize fat, turns protein into muscle and converts sugar into energy. Insulin is a vital hormone responsible for transporting glucose inside cells and maintaining proper blood sugar and blood lipid (cholesterol) levels in the body. ChromeMateŽ is a unique, patented niacin-bound chromium complex that significantly increases the bioavailability and biological activity of chromium. Studies have shown that ChromeMateŽ is 18-times more bioactive than other forms of niacin-bound chromium and, in animal models used to evaluate bioavailability in humans, is absorbed and retained 600% more than chromium chloride and 300% more than chromium picolinate. Additional clinical (human) and sub-clinical (animal) studies have shown that ChromeMateŽ supports healthy cholesterol levels, particularly that of HDL (good) cholesterol levels. ChromeMateŽ supports healthy blood pressure and body weight mostly by helping to support normal, healthy insulin function in the body. All of these factors help contribute to a healthy cardiovascular system. When choosing a chromium supplement, go with the one that is backed by scientific studies demonstrating its safety and efficacy. Go with ChromeMateŽ!.*